Geographical

Our firm is planning to sells the baby’s milk powder starting first in the urban area, because the income of the people in the urban area is much higher which they could afford higher price goods and import goods. In the other hand living cost in the urban area is also higher. The location that we choose is the capital of Brazil which is Brasilia positioned in the central part of Brazil. Previously, Rio de Janeiro is the capital of Brazil, but later Brasilia was chosen as the capital for its convenient positioning in the center-west of Brazil. It is closer to the other regions of Brazil in comparison to Rio de Janeiro.

Physical Geographical environment impact

Population

The population in Brasilia approximately around 2.3 million, according to the information there are lot of people migrating from the rural part of Brazil to the capital in this few years. Because there are more job opportunities in the urban area, which means the population in Brasilia will growth, in the other hand the birth rate in this city will also growth. Our firm believes that we will have a good selling of our goods in this city.

Climate

The climate in Brasilia Brazil is mild and comfortable any time of year. It is not hot like most of Brazil, and there is no winter season with heavy rainfall. The climate in Brasilia is one of the things that make it a great destination.

The 2 diagram shows the rainfalls and the temperature in Brasilia. The temperature in Brasilia is between 14°C-30°C throughout the year. Brasilia having the raining seasons in between November to May, the highest rainfall is in December. In conclusion Brasilia weather is not .so hot compare to other part of Brazil, consumer usually likes to shop under this type of weather. This is the physical advantages for our product selling in Brasilia.

Landscape

Brasilia is having most of the 80% of flat land, and It’s lies within the Federal District of Brazil, 570 miles (917 km) northwest of Rio de Janeiro, the city is linked with the coast by road and rail and has an international airport. Airlines provide the chief links with the rest of the country. The city is notable for its urban plan and modern buildings. Brasilia is having nearly most flat land, and advanced route. This is also the advantages for us to delivery our goods to the city.

Human Geographical impact

The facilities of hospital

As we know Brazil is still a developing country and its facilities in the hospital in some rural area are so poor, this is why the reason of low birth rate 18.43 (births/1,000 population). But now Brazil is developing and the government is also improving the hospital facilities in other area, so it result the birth rate will be growth. When the birth rate is growth, the demand of baby’s milk powder will also increase.

Female Career

Why is the birth rate in some develop country is so low? For example the birth rate in united state America and Singapore. Because those develop countries female has their own career, because of they are busy of their working and they had no time to take care of their kids. Therefore educated woman is having their own career so therefore their give birth will be lesser than those women who not educated. As we know Brazil is a developing country and there are not much woman is educated. In conclusion we are having another advantages because uneducated woman give birth rate is higher. Maybe they are having 4 to 5 children, and for educated woman they are only having 1 or 2 children.


You can get the more accurate geographies of brazil from:  
 http://www.weather-and-climate.com/average-monthly-precipitation-Rainfall,Brasilia,Brazil